Kristin LeDuc

Why Your Marketing Isn't Landing | Spire City Marketing, Frederick County MD Quick answer: Most small business marketing underperforms because it prioritizes visibility over relevance. A 2026 survey of nearly 1,900 journalists found that audiences, whether reporters or customers, engage with messages that are clearly relevant to them, backed by real proof, and easy to act on quickly. They ignore or reject anything that feels generic, overly promotional, or unclear. The fix isn't more...

In this article, I’ll walk you through how online search is changing and what that means for your business, along with a simple way to start adapting. This article is also intentionally structured using Answer Engine Optimization (AEO) principles, so you can see how these practices work in real time.

The problem with AI in marketing is not the technology. It is how quickly teams hand over thinking without defining standards. This article explores how thoughtful leaders use AI to support clarity, not replace it.